Our History and Expertise

Our History and Expertise


PRO PLAN has a scientific heritage, which for over 85 years has been a pioneer in dog & cat nutrition. Today, the PURINA team includes nutritionists, food scientists, vets and animal behaviourists who are responsible for a number of ground-breaking discoveries in the field of pet health and nutrition.

PRO PLAN was developed to put the latest PURINA studies to work as part of a nutritionally advanced range available to everyone. For example, our OPTISTART™ range was inspired by our research and discoveries around how to improve immunity in puppies.

For us, advancing your pet’s nutrition is a life’s work. As pet owners and lovers ourselves, we’ll always be committed to innovation and finding new ways to help you make their world amazing.

Visit the PURINA® site to find out more about our heritage