Consumer expectations are evolving and we’re always looking for ways to improve our products if there is a benefit for the dog. As a result, we decided it was time to revisit the whole PRO PLAN range so we can better meet consumer needs and ensure we keep up to date with our latest scientific innovations to help support dogs’ health.
Over the last few years we’ve worked hard to better understand what our consumers expect from Super Premium Nutrition dog food. We discovered that the most important factor was that the food should give their dogs clear & visible benefits so they can get the most out of their life together. The reformulated products make the benefits clearer to the consumer and the recipes have been optimised to deliver these benefits in the strongest possible way.
OPTINUTRITION provides long term benefits to accompany dogs’ throughout their life:
OPTISTART to help support puppies’ natural defences for optimal start in life
OPTILIFE to promote the overall health of adult dogs to keep them in good condition (high quality ingredients delivering key nutrients at greater than the minimum requirement such as protein, specific omega 3 fatty acids and balanced energy for each dog’s individual needs)
OPTIDIGEST for puppies’ and adults’ digestive health (highly digestible recipe and selected prebiotic clinically proven to help improve microflora balance)
OPTIWEIGHT for an effective and healthy weight loss and weight maintenance in adult dogs (low fat, high protein and adequate fibre level whilst still tasty)
OPTIPOWER for long lasting performance of active adult dogs (key nutrient that increase endurance and support rapid muscle recovery, high protein, higher energy and joint supporting omega 3 fatty acids
OPTIENRICH highly palatable formula and small easy to chew kibble which keep small & mini dogs healthy on the inside and out
OPTIRESTORE helps reduce the risk of adverse food reactions, and is a combination product to support skin conditions and stomach sensitivities
Almost all of the PRO PLAN Dog products have been reformulated but there are some exceptions, 2 of our products have changed names but not formulations; PRO PLAN Sensitive Skin & Stomach which has changed its name to PRO PLAN Sensitive Skin & Stomach with OPTIRESTORE. PRO PLAN Fussy & Beauty has changed its name to PRO PLAN Small & Mini with OPTIENRICH.
We are also keeping 2 of our current range PRO PLAN Puppy Sensitive Skin and Stomach with OPTISTART and PRO PLAN Senior Chicken & Rice.
It will start to appear in store and online from the 18th April 2016
No. Although the recipes have changed slightly, we have achieved great results from the digestibility and faecal consistency trials that we’ve performed – so we wouldn’t expect you to see any changes in your dog when changing to the reformulated recipe. However, we realise that every dog is different and should be assessed individually.
Although you will be keen to see the difference PRO PLAN can make in your dog, please allow seven to ten days to ease the transition from their current food. Each day, simply feed a little less of the previous food and a little more of PRO PLAN until you are feeding PRO PLAN exclusively. This gradual transition will help avoid dietary upsets.
Purina guarantees PRO PLAN nutrition will provide a food of outstanding quality and taste. If for any reason you feel that PRO PLAN has not met your expectations, please return the unused portion to your retailer for a full refund or replacement
Yes, they may have been adjusted slightly according to each new formula. In addition, for more precision, different levels of dog activity and related feeding guidelines have been introduced.
These new feeding guidelines are clearly shown on the new PRO PLAN Dog packs.
Yes, there are number of products which have changed kibble size and shape. Take a look at the back of the new packaging to see a photograph of the actual size kibble.
Over the last few years we’ve worked hard to better understand what our consumers expect from Super Premium Nutrition dog food. We discovered that the most important factor was that the food should give their dogs clear & visible benefits so they can get the most out of their life together. We hope that the new packaging will make it easier for you to identify the right product in store depending on the size, age and dietary requirements of your dog. Additionally each product has clear benefits described on the front of pack making it easier to choose the right one for your pet.
Yes, the range structure has been changed to better meet the needs of dog owners and make it easier to find the right product for your dog.
The range will now be divided by dog size:
– Small & Mini (dog weight 1-10kg)
– Medium (dog weight 10-25kg)
– Large (dog weight 25kg +)
Use our product selector tool to help you choose the right product for your dog.
If you have any doubts, please contact our pet care advice team: call 1800 738 238