Our History and Expertise

Our History and Expertise

THE QUALITY IS IN THE DETAILS

PRO PLAN has a scientific heritage, which for over 85 years has been a pioneer in dog & cat nutrition. Today, the Purina team includes nutritionists, food scientists, vets and animal behaviourists who are responsible for a number of ground-breaking discoveries in the field of pet health and nutrition.

PRO PLAN was developed to put the latest PURINA studies to work as part of a nutritionally advanced range available to everyone. For example, our OPTISTART range was inspired by our research and discoveries around how to improve immunity in puppies.

For us, advancing your pet’s nutrition is a life’s work. As pet owners and lovers ourselves, we’ll always be committed to innovation and finding new ways to help you make their world amazing.

Visit the Purina site to find out more about our heritage

FAQ?

HAVE THE FEEDING RECOMMENDATIONS CHANGED?

Yes, they may have been adjusted slightly according to each new formula. In addition, for more precision, different levels of dog activity and related feeding guidelines have been introduced.

These new feeding guidelines are clearly shown on the new PRO PLAN Dog packs.

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