Why we are Different

Why we are Different

THE QUALITY IS IN THE DETAILS

We believe no detail should be overlooked when it comes to taking care of your pet. Ingredient quality and safety is the highest priority for PRO PLAN and is non-negotiable.

Everything we do is based on a simple aim: to help improve the lives of pets and their owners. That’s why we developed OPTINUTRITION™, which delivers scientifically proven benefits. Every single ingredient and nutrient has been chosen, and their levels carefully adjusted, to provide dogs with meaningful benefits.

PURPOSEFUL CUTTING-EDGE SCIENCE

Through our Research and Development organisation, we never stop exploring new and pioneering ways to help owners and their pets. That’s why our breakthrough discoveries have been recognised by the international scientific community and are published in renowned peer-reviewed journals.

SUPERIOR NUTRIENT ABSORPTION

PRO PLAN delivers long-term health benefits by getting the most out of our ingredients. Combining optimal cooking processes with high quality proprietary ingredient blends provides superior nutrient delivery.

FAQ?

HAVE THE FEEDING RECOMMENDATIONS CHANGED?

Yes, they may have been adjusted slightly according to each new formula. In addition, for more precision, different levels of dog activity and related feeding guidelines have been introduced.

These new feeding guidelines are clearly shown on the new PRO PLAN Dog packs.

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